Online shop meets corporate site

LÖFFLER, the ergonomic seating specialist, is now also selling designer furniture online. With the launch of LÖFFLER’s new, Shopware-based online shop, hmmh has demonstrated its expertise and presented a hybrid of an online shop and a corporate site with aligned content.

Bremen, November 29th, 2016 — The outcome of the collaboration between LÖFFLER, the specialist in ergonomic designer furniture, and hmmh, the Bremen-based digital agency, is an online shop with target group-specific content as a common denominator for a corporate site and an experiential store. hmmh began with a target group analysis which was followed by the content strategy and the recommendation for the digital brand presence. Based on these, the LÖFFLER redesign was worked out and implemented with Shopware. While integrating the shop and corporate site, additional content pages were produced which leave no customer questions unanswered and generate a stylish atmosphere.

As well as planning, designing and creating the online shop, hmmh also took on the task of producing the content. Pulling together, maintaining and preparing text, data and images rounded off the full-service package.

LÖFFLER is a dynamic, innovative company with a unique flair for superb quality, great design and seating comfort. LÖFFLER manufactures all its products in-house, where they pass through stringent quality controls that result in top quality furniture. LÖFFLER also offers a service for upgrading and restoring its own and third-party products.

www.loeffler-store.de