MARKETING SOLUTIONS

Through targeted workshops, interviews, and document screenings, we identify both your starting situation and your aims for the future. Based on these prerequisites, we incorporate existing key processes: from new client acquisition to consulting and sales, right through to customer relationship management. We also analyse your current system landscape and evaluate your customer segmentation and processing strategies as well as your organisational set-up. Our findings are summarised for you in a gap-analysis, alongside your target vision and the next steps. 

Based on your current situation and your initial target vision, we refine your ambitions for the future and develop an experience-driven commerce strategy for you. To do this, we perform brand, competition and target group analyses. Together with our colleagues in the Service Plan team, we outline a future customer journey, define target customer segments, and prioritise channels and communication measures. Finally, we work with you to define strategic topics and concrete measures which are then laid out in an actionable roadmap.

The key to implementing the strategy for experience driven commerce is the formulation of specific use cases. From the sending of newsletters with personalised product recommendations after visiting a product detail page to real-time personalisation of selected landing pages, we develop specific use cases in workshops along the entire customer journey. The technical requirements and the business impact are already documented. After jointly prioritising use cases, the technical requirements are translated into possible architecture scenarios. Evaluation dimensions, such as budget, compatibility and future viability of the individual systems determine the final architectural design.

We are happy to support you in the evaluation and selection of relevant systems to achieve your target architecture, such as shop systems, customer data platforms or comprehensive marketing automation platforms, as well as selected marketing technologies. In preparation for the implementation, our requirements engineers collect the detailed requirements for the selected individual system. Particular attention is paid here to the connection of existing systems and data sources and the interfaces required in this regard in preparation for implementation. Against the background of the developed target architecture and use cases, compatibility with future systems and data sources is naturally also ensured. With over 160 developers working on the technical implementation, customisation, and configuration of your solution, you’re in good hands. You can benefit from our many years of experience in implementing agile projects in cross-functional teams, and we are happy to integrate your employees right from the start - for complete transparency and rapid knowledge transfer.

With digital marketing, hmmh supports you in ensuring that even more target customers take notice of your brand, products or services at all touchpoints. For this, we have an interdisciplinary digital marketing team with experts from the fields of concept, design, copywriting, campaign management and analysis. Through SEO and performance marketing measures, such as display advertising, we generate high-quality traffic for your touchpoints. Based on proven content marketing models, we plan and create a world of information, entertainment and services tailored to your target customers. For your followers on social media and your newsletter subscribers, we bring about conversation and campaigns to share your brand, products and offers. We make it possible for you to measure and scale the success and the right combination of all digital marketing measures in order to carry out continuous optimisations on the basis of detailed reports. We specifically do this on the basis of data collected from shop systems, marketing automation platforms and certain marketing technologies, in addition to using web analytics solutions such as Google Analytics, Adobe Analytics, Matomo and more.

We document the implementation transparently and in detail so that your teams can take on operations immediately after going live. We also offer your employees training in the implementation, test or pre-release phase. Of course, we also support you in the further development of your individual systems and accompany you through the transformation of your commerce architecture. Our programme managers (PMO) support you in the cross-functional implementation of your experience-driven commerce strategy. Based on the use cases, we orchestrate the cooperation between marketing, sales and platform managers. If you so wish, our colleagues in the Serviceplan Group can take on the management of your campaign management and look after all communication measures for you - from planning and creation to implementation, evaluation and ongoing optimisation.